Saw the new ICICI Lombard advertisement (Jo wada karte h, wo karke dikhate hai), an emotional way of binding the viewers. Advertisers today can be seen coming up ways to attract the clients by creating a new sentimental bond. Advertising agencies have developed in an AMM ADMI manner, connecting with the potential customers. The recent promotional ad campaign of Congress showcasing the Yuva Josh by bringing together the young politicians together is an exemplary of targeted youth audience. A very new music channel Bindass which was introduced a couple of years back has found out a tremendous way to bring the present youngsters to their channel. It’s recently running ad campaign focusing the yupsters in a revolutionary manner is again a commendable example of targeted audience.